BSU Catalog Home | Mass Communication Program | Mass Communication Course Descriptions

Mass Communication Areas of Study

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Mass Communication Major, B.S.

I. Required Core Courses

MASC 1840 Introduction to Media Writing (3 credits)
MASC 2440 News Reporting (3 credits)
MASC 2810 Elective Practicum (0 credits)
MASC 2820 Audio Practicum (0 credits)
MASC 2830 Video Practicum (0 credits)
MASC 2840 Print Practicum (0 credits)
MASC 2870 Persuasion in the Media (3 credits)
MASC 3100 Media Ethics (3 credits)
MASC 3880 Communication Law (3 credits)
MASC 4800 Advanced Communication Seminar (1 credit)
MASC 4891 Communication Theory and Research (3 credits)
MASC 4892 Senior Thesis (3 credits)

Subtotal 22 Credits

II. Required Concentration

Select one of the following concentrations:

A. Electronic Media Concentration

MASC 2221 Introduction to Audio (3 credits)
MASC 2231 Introduction to Video (3 credits)
MASC 2280 Performance and Production (3 credits)
MASC 3222 Advanced Audio Production (4 credits)
MASC 3232 Advanced Video Production (4 credits)
MASC 4210 Media Management (4 credits)

B. Journalism/New Media Concentration

Note: ENGL 4170 has prerequisites not included in this major or requires consent of instructor.

ENGL 4170 Web Design for Content Writers (3 credits)
MASC 2450 Photography (3 credits)
MASC 3150 Photojournalism (3 credits)
MASC 3440 Advanced Reporting (3 credits)
MASC 4150 Digital Photography (3 credits)
MASC 4440 Computer-Assisted Reporting (3 credits)

C. Advertising/Public Relations Concentration

MASC 2600 Principles of Advertising (3 credits)
MASC 2640 Advertising Copywriting (3 credits)
MASC 3660 Publication Design (3 credits)
MASC 3691 Public Relations Methods (3 credits)
MASC 4610 Advertising Campaigns (3 credits)
MASC 4670 Media Marketing (3 credits)
MASC 4692 Advanced Public Relations (3 credits)

Subtotal 18-21 Credits

III. Required Electives

Select 3-6 credits of electives from the following, and/or from the concentrations not selected under II above, to bring total for major to 46:

Note: Asterisked (*) courses have prerequisites not required in this major.

MASC 1100 Mass Media and Society (3 credits)
MASC 1820 Introduction to Electronic Media (3 credits)
MASC 2100 Minorities in the Media (3 credits)
MASC 2180 Communication History (3 credits)
MASC 2190 International Communication (3 credits)
MASC 2925 People and the Environment: Mass Media Perspective (3 credits)
MASC 3107 Politics and the Media Workshop (2 credits)
MASC 3110 Organizational Communication (3 credits)
*MASC 3130 Video Directing (3 credits)
*MASC 4130 Engineering for Electronic Media (3 credits)

Subtotal 3-6 Credits

Total Semester Credits Required for Major 46 Credits

A Total of 128 Semester Credits is Required for a Bachelor's Degree

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SUGGESTED SEMESTER SCHEDULE FOR MASS COMMUNICATION MAJOR, B.S.

The following is a list of required Mass Communication Major, B.S. courses by year. This schedule is intended to help students plan their courses in an orderly fashion; however, these are only suggestions and this schedule is flexible.

Freshman

MASC 1840 Introduction to Media Writing
Liberal Education requirements

Sophomore

MASC 2440 News Reporting
MASC 2870 Persuasion in the Media
Course work in concentration
Two Practica
Liberal Education requirements

Junior

MASC 3100 Media Ethics
MASC 3880 Communication Law
Course work in concentration
Two Practica
Liberal Education requirements

Senior

MASC 4800 Advanced Communication Seminar
MASC 4891 Communication Theory and Research
MASC 4892 Senior Thesis
Course work in concentration
Liberal Education requirements

Marketing Communication Major, B.S.
(also listed under Business Administration)

Note: Asterisked (*) courses either have prerequisites not included in this major or require consent of instructor.

I. Foundation Courses

*BUAD 3351 Management (3 credits)

*BUAD 3361 Marketing (3 credits)

BUAD 3567 Consumer Behavior (3 credits)

MASC 1840 Introduction to Media Writing (3 credits)

MASC 2600 Principles of Advertising (3 credits)

MASC 3691 Public Relations Methods (3 credits)

Subtotal 18 Credits

II. Skills Courses

BUAD 3568 Personal Selling (3 credits)

*BUAD 3569 Computer Application in Promotion Management (3 credits)

MASC 2640 Advertising Copywriting (3 credits)

MASC 3660 Publication Design (3 credits)

Subtotal 12 Credits

III. Theory Courses

BUAD 3467 Advertising Management (3 credits)

BUAD 4467 Marketing Research (3 credits)

BUAD 4468 Marketing Management (3 credits)

MASC 4610 Advertising Campaigns (3 credits)

MASC 4670 Media Marketing (3 credits)

MASC 4692 Advanced Public Relations (3 credits)

Subtotal 18 Credits

Total Semester Credits Required for Major 48 Credits

A Total of 128 Semester Credits is Required for a Bachelor's Degree

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SUGGESTED SEMESTER SCHEDULE FOR MARKETING COMMUNICATION MAJOR, B.S.

The following is a list of required Marketing Communication Major, B.S. courses by year. This schedule is intended to help students plan their courses in an orderly fashion; however, these are only suggestions and this schedule is flexible.

Freshman

MASC 1840 Introduction to Media Writing
Liberal Education requirements

Sophomore

MASC 2600 Principles of Advertising
MASC 2640 Advertising Copywriting
Liberal Education requirements

Junior

BUAD 3351 Management
BUAD 3361 Marketing
BUAD 3467 Advertising Management
BUAD 3567 Consumer Behavior
BUAD 3568 Personal Selling
BUAD 3569 Computer Application in Promotion Management
MASC 3660 Publication Design
MASC 3691 Public Relations Methods
Liberal Education requirements

Senior

BUAD 4467 Marketing Research
BUAD 4468 Marketing Management
MASC 4610 Advertising Campaigns
MASC 4670 Media Marketing
MASC 4692 Advanced Public Relations
Liberal Education requirements

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Mass Communication Minor

I. Required Core Courses

MASC 1820 Introduction to Electronic Media (3 credits)
MASC 1840 Introduction to Media Writing (3 credits)
MASC 3100 Media Ethics (3 credits)
MASC 3880 Communication Law (3 credits)
MASC 4800 Advanced Communication Seminar (1 credit)

Subtotal 13 Credits

II. Required Electives

Select 9 credits from Mass Communication courses at the 2000 level or above.

Subtotal 9 Credits

Total Semester Credits Required for Minor 22 Credits