2012-13 Undergraduate Academic Catalog

Business Administration (BUAD)

All Business Administration Courses

BUAD 3361 Marketing (3 credits)

Procedures and institutions involved in the distribution of goods and services, product development and pricing, marketing costs, consumer motivation and buying habits, and government regulation. Prerequisites: ACCT 1102, ECON 2100, and BUAD 2231; or consent of instructor and junior standing.