Mass Communications (MASC)
MASC 2600 Principles Of Advertising (3 credits)
Theoretical aspects of advertising processes: an overview of the field, concentrating on the sociological aspects. Students should gain an increased awareness of how advertising works, where it fits into the fabric of our society, and how it is used--sometimes ethically and sometimes not. The course incorporates lecture and discussion, and students gain appreciation for advertising techniques through weekly analysis of both print and broadcast advertising.