Mass Communications (MASC)
MASC 2690 Principles of Public Relations (3 credits)
Principles related to public relations: The history/development of public relations, the basic concepts of effective public relations, and ethical practices of public relations. Students learn analysis/critique of public relations in contemporary society. Students focus on understanding how to conduct publicity campaigns, on public relations as a strategic communication, and on problem solving processes involving the application of key principles. Prerequisites: MASC 1840.