2012-13 Undergraduate Academic Catalog

Business Administration. B.S. major
Marketing Emphasis

Students majoring in Business Administration are
advised to complete MATH 1170 College Algebra or a
higher-level MATH course from Liberal Education
Category 4. It is also recommended that students take
at least one course in Psychology, Sociology, or
Anthropology as part of their liberal education
requirements.

Required Credits: 61
Required GPA: 2.25

I REQUIRED BASIC CORE COURSES

C0MPLETE THE FOLLOWING COURSES:

• ACCT 1101 Principles Of Accounting I (3 credits)
• ACCT 1102 Principles Of Accounting II (3 credits)
• BUAD 2220 Legal Environment (3 credits)
• BUAD 2231 Business Statistics I (3 credits)
• BUAD 2280 Computer Business Applications (3 credits)
• BUAD 3223 Operations Management (3 credits)
• BUAD 3351 Management (3 credits)
• BUAD 3361 Marketing (3 credits)
• BUAD 3381 Management Information Systems (3 credits)
• BUAD 3771 Financial Management (3 credits)
• BUAD 4559 Strategic Management (3 credits)
• BUAD 4600 Senior Seminar: Business Administration (1 credit)
• ECON 2000 Markets and Resource Allocation (3 credits)
• ECON 2100 Macroeconomics And The Business Cycle (3 credits)

ADDITIONAL REQUIRED COURSES

COMPLETE THE FOLLOWING COURSES:

• BUAD 3232 Business Statistics II (3 credits)
• BUAD 3567 Consumer Behavior (3 credits)
• BUAD 3568 Personal Selling (3 credits)
• BUAD 4467 Marketing Research (3 credits)
• BUAD 4468 Marketing Management (3 credits)

REQUIRED ELECTIVES

SELECT 1 OF THE FOLLOWING 4 SETS:

1. SELECT 2 OF THE FOLLOWING COURSES:

• BUAD 4385 Data Modeling and Design (3 credits)
  or BUAD 4387 Corporate Information Management (3 credits)
• BUAD 3384 Systems Analysis and Design (3 credits)

2. COMPLETE THE FOLLOWING COURSES:

• BUAD 3467 Advertising Management (3 credits)
• BUAD 3569 Computer Application in Promotion Management (3 credits)

3. COMPLETE THE FOLLOWING COURSES:

• BUAD 3751 International Marketing (3 credits)
• BUAD 4469 Small Business Case Analysis (3 credits)

4. COMPLETE THE FOLLOWING COURSES:

• ECON 4000 Microeconomic Decisions (3 credits)
• ECON 4100 Macroeconomic Growth and Fluctuations (3 credits)

SUGGESTED SEMESTER SCHEDULE

Freshman: All Fields of Emphasis

• Psychology, Sociology or Anthropology
• Liberal Education Requirements

Sophomore: All Fields of Emphasis

• ACCT 1101 Principles of Accounting I
• ACCT 1102 Principles of Accounting II
• BUAD 2220 American Legal Environment
• BUAD 2231 Business Statistics I
• BUAD 2280 Computer Business Applications
• ECON 2000 Markets and Resource Allocation
• ECON 2100 Macro Economics and the Business Cycle

Junior: All Fields of Emphasis

• BUAD 3223 Quantitative Analysis and Operations Management
• BUAD 3351 Management
• BUAD 3361 Marketing
• BUAD 3381 Management Information Systems
• BUAD 3771 Financial Management

Senior: All Fields of Emphasis

• BUAD 4600 Senior Seminar: Business Administration

Junior: Marketing Field of Emphasis

• BUAD 3232 Business Statistics II
• BUAD 3567 Consumer Behavior
• BUAD 3568 Personal Selling
• Select one of the following sets (4000 level courses should be taken as a Senior):
  1. BUAD 3384 Systems Analysis and Design
     BUAD 4385 Data Modeling and Design
     or BUAD 4387 Corporate Information Management
  2. BUAD 3467 Advertising Management
     BUAD 3569 Computer Applications in Promotion Management
  3. BUAD 3751 International Marketing (3 credits)
     BUAD 4469 Small Business Case Analysis
  4. ECON 4000 Market Structures and the Economy
     ECON 4100 Macroeconomic Growth and Fluctuation

Senior: Marketing Field of Emphasis

• BUAD 4467 Marketing Research
• BUAD 4468 Marketing Management
• BUAD 4559 Business Policy