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Updated 2013-14 Undergraduate and Graduate Catalog

PDF of Business Administration Courses

Business Administration Courses

All Business Administration Courses

BUAD 4468 Marketing Management (3 credits)

An integrative seminar focusing on the problems faced by marketing executive in administration of marketing operations including advertising, personal selling, channels, marketing research, and product development. Emphasizes the decisions that evolve around organizational issues and the implementation of strategic decisions. Prerequisites: BUAD 3361 and BUAD 4467.
Common Course Outline