Updated 2015-2016 Undergraduate Catalog
Mass Communications Courses
All Mass Communications Courses
MASC 1100 Mass Media and Society
(3 credits)
MASC 1500 Introduction to Mass Media
(1 credits)
MASC 1840 Introduction to Media Writing
(3 credits)
MASC 2100 Minorities in the Media
(3 credits)
MASC 2110 Video Media Practicum
(1 credits)
MASC 2120 Audio Media Practicum
(1 credits)
MASC 2130 Multi-Media Practicum
(1 credits)
MASC 2190 International Communication
(3 credits)
MASC 2223 Audio Production
(3 credits)
MASC 2233 Video Production
(3 credits)
MASC 2243 Video Editing
(3 credits)
MASC 2460 Digital Photography
(3 credits)
MASC 2600 Principles of Advertising
(3 credits)
MASC 2650 Principles of Social Media
(3 credits)
MASC 2690 Principles of Public Relations
(3 credits)
MASC 2700 Reporting and Writing
(3 credits)
MASC 2760 Documentary Film
(3 credits)
MASC 2900 Topics in Mass Communication
(1-3 credits)
MASC 2925 People and the Environment: Mass Media Perspectives
(3 credits)
MASC 2970 Internship
(3 credits)
MASC 3107 Politics and the Media Workshop
(1-3 credits)
MASC 3150 Photojournalism
(3 credits)
MASC 3270 Media Theory and Criticism
(3 credits)
MASC 3310 Directing Visual Media
(3 credits)
MASC 3330 Audio/Video Studio Production
(3 credits)
MASC 3340 Editing
(3 credits)
MASC 3450 Single Camera Field Production
(3 credits)
MASC 3460 Multimedia Production
(3 credits)
MASC 3470 Multimedia Marketing Communication
(3 credits)
MASC 3480 Advanced Audio Production
(3 credits)
MASC 3500 Media Design
(3 credits)
MASC 3760 Documentary Film Workshop
(3 credits)
MASC 3770 Ethnographic Reporting
(3 credits)
MASC 3790 Screenwriting
(3 credits)
MASC 3850 Media Ethics and Law
(3 credits)
MASC 3900 Topics in Mass Communication
(1-3 credits)
MASC 3970 Internship
(3 credits)
MASC 4110 Media Research Methods
(3 credits)
MASC 4330 Engineering for Electronic Media
(3 credits)
MASC 4340 Digital Cinema
(3 credits)
MASC 4350 Media Management
(3 credits)
MASC 4892 Senior Thesis/Project
(3 credits)
MASC 4900 Topics in Mass Communication
(1-3 credits)
MASC 4970 Internship
(3 credits)
MASC 3470 Multimedia Marketing Communication (3 credits)
This course focuses on reaching potential customers through the use of multimedia content marketing. You will learn how to create multimedia content that delivers information about your product or services to your target audience at a time when they are open to receiving it. While we will be working with content marketing concepts during the semester, the main focus is on the production of multimedia content as a tool to assist marketing goals.
Common Course Outline