Marketing Communications Major B.S. Required Courses

I. Foundation Courses

*BUAD 3351 Management (3 credits)

*BUAD 3361 Marketing (3 credits)

BUAD 3567 Consumer Behavior (3 credits)

MASC 1840 Introduction to Media Writing (3 credits)

MASC 2600 Principles of Advertising (3 credits)

MASC 3691 Public Relations Methods (3 credits)

II. Skills Courses

BUAD 3568 Personal Selling (3 credits)

*BUAD 3569 Computer Application in Promotion Management (3 credits)

MASC 2640 Advertising Copywriting (3 credits)

MASC 3660 Publication Design (3 credits)

III. Theory Courses

BUAD 3467 Advertising Management (3 credits)

BUAD 4467 Marketing Research (3 credits)

BUAD 4468 Marketing Management (3 credits)

MASC 4610 Advertising Campaigns (3 credits)

MASC 4670 Media Marketing (3 credits)

MASC 4692 Advanced Public Relations (3 credits)

48 credits total

Note: Asterisked (*) courses have prerequisites not included in this major.