Bachelor of Science - Business Administration - Marketing

Bachelor of Science - Business Administration - Marketing

1. Marketing Program Planning Sheet

Description:

Interested in shopping? Can’t resist the power of persuasion? Why do customers act the way they do? Within the marketing major, even the professional shopper can earn a degree! Imagine getting paid to do what you love! Inside the marketing world you will find and array of activities such as strategic planning towards products/services, personal selling with great rewards, meeting a variety of people everyday, and never doing the same thing two days in a row!

Product and service awareness is a key element in the business world. Learn how to target specific groups of people, how to understand those groups of people, how to build brand awareness, and how to build your company image all through the world of marketing.

Requirements:

Candidates for the Bachelor of Science degree in Marketing are required to complete thirty-six semester credits in core course requirements, and twenty-four semester credits in advanced marketing and related disciplines, for a total of sixty semester credits in addition to liberal education requirements.

Recommended High School Classes:

Classes in algebra, accounting, and computers are helpful. Keyboarding and foreign languages are also recommended. Any class work that would strengthen communication skills will be advantageous, especially speech and writing.