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Bachelor of Science in Business Administration

Marketing Emphasis

I. Required Basic Core Courses
Acct 1101 Principles of Accounting I (3 credits)
Acct 1102 Principles of Accounting II (3 credits)
Econ 2000 Markets and Resource Allocation (3 credits)
Econ 2100 Macro Economics and the Business Cycle (3 credits)
(for liberal education, students are advised to take at least Math 1170 College Algebra)
BuAd 2220 Law and Business (3 credits)
BuAd 2231 Business Statistics I (3 credits)
BuAd 2280 Computer Business Applications (3 credits)
BuAd 3223 Operations Management (3 credits)
BuAd 3351 Management (3 credits)
BuAd 3361 Marketing (3 credits)
BuAd 3381 Management Information Systems (3 credits)
BuAd 3771 Financial Management (3 credits)
BuAd 4559 Strategic Management (3 credits)

II. Required Field of Emphasis: Marketing

1. Additional Required Courses
BuAd 3232 Business Statistics II (3 credits)
BuAd 3567 Consumer Behavior (3 credits)
BuAd 3568 Personal Selling (3 credits)
BuAd 4467 Marketing Research (3 credits)
BuAd 4468 Marketing Management (3 credits)

2. Required Electives
Select one of the following sets:
BuAd 3384 Systems Analysis and Design (3 credits)
BuAd 4385 Data Modeling and Design (3 credits)
or BuAd 4387 Corporate Information Management (3 credits)
BuAd 3467 Advertising Management (3 credits)
BuAd 3569 Computer Applications in Promotion Management (3 credits)
BuAd 4469 Small Business Case Analysis (3 credits)
BuAd 4750 International Management (3 credits)
Econ 4000 Market Structures and the Economy (3 credits)
Econ 4100 Macroeconomic Growth and Fluctuation (4 credits)

60 credits