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Planning Sheet

Bachelor of Science in Marketing Communication

I. Required Courses
*BuAd 3351 Management (3 credits)
BuAd 3361 Marketing (3 credits)
BuAd 3467 Advertising Management (3 credits)
BuAd 3567 Consumer Behavior (3 credits)
BuAd 3568 Personal Selling (3 credits)
*BuAd 3569 Computer Application in Promotion Management (3 credits)
BuAd 4467 Marketing Research (3 credits)
BuAd 4468 Marketing Management (3 credits)
MASC 1840 Introduction to Media Writing (3 credits)
MASC 2500 Media Design (3 credits)
 or MASC 3460 Multimedia Production ( 3 credits)
MASC 2600 Principles of Advertising (3 credits)
MASC 2690 Principles of Public Relations (3 credits)
MASC 4110 Media Research Methods (3 credits)
MASC 4892 Senior Thesis/Project (3 credits)
BuAd 4970 Internship (3-12 credits)
 or MASC x970 Internship (3-12 credits)
Foreign Language with "B" grade or better (or demonstrated proficiency) (8 credits)
II. Required Electives 
Any MASC Course at 2000 Level or Above (3 credits)
56-65 credits
*Note: Asterisked courses have prerequisites not included in this major