| Title of Work: |
The Face of Luxury: A Look at Race
in Advertising |
| Presenters, Majors: |
Kelsey Olson*, Mass Communication |
Abstract: This senior thesis looks at the product associations in television
commercials with various racial groups. The researcher has performed
original research in the form of content analyses of primetime television
advertising. This research will test the hypothesis that as the luxury status
of products increases, the likelihood of racial minorities appearing in those
commercials decreases. The resulting data is analyzed in light of social
cognitive theory which states that behavior patterns are learned by observing
symbolic representations of human interaction. |
