| Title of Work: |
Publication Processes Research and
Product Design |
| Presenters, Majors: |
Amy Erickson, Design Technology-
Print and Electronic
Amy Challes, Design Technology-
Print and Electronic
Bretanne Ostberg, Design Technology-
Print and Electronic |
Abstract: Three students formed a design company consisting of a Creative
Director, Production Manager and Budget Manager. The student design
company researched and designed a promotional campaign for a customer/
company’s product or service. The visual print campaign includes the
following: a 12 or 16 page full color catalog of products/services; a full color
“quick-start - how to use” instructional brochure/flyer/booklet; a 4 to 6 panel
full color promotional brochure with a die cut for promoting specific product
or service’s features through a specific distribution method; two 15” x 35” full
color 1 sided promotional panels for the products/services that could be used in
a store or table display exhibit. Prototypes of each print component will be on
display in Bridgeman Gallery BN140. Students’ research documentation will
be summarized in a “Creative Brief” which includes the Project Summary/
Background, Audience Analysis, Goals/Objectives, Communication Strategy,
Job Specifications, Production Estimates and Budget with Timelines for
production. |