| Title of Work: |
Publication Processes Research and
Product Design |
| Presenters, Majors: |
Amanda Lembke, Design Technology
Mary Strukel, Design Technology
Brandon Bombeck, Design Technology |
Abstract:Three students formed a design company consisting of a creative
director, production manager, and budget manager. The student design
company researched and designed a promotional campaign for a customer/
companies product or service. The visual print campaign includes the
following: a 12 or 16 page full color catalog of products/services; a full color
“quick start how to use” instructional brochure/flyer/booklet; a 4 to 6 panel
full color promotional brochure with die cut for promoting specific product
or service’s features through a specific distribution method; two 15” x 35” full
color 1 sides promotional panels for the products/services that could be used
in a store or table display exhibit. Prototypes of each print component will be
on display in Bridgeman Gallery BN140. Students’ research documentation
will be summarized in a “creative brief” which includes the Project
Summary/Background, Audience Analysis, Goals/Objectives, Communication
Strategy, Job Specifications, Production Estimates, Budget with Timelines
for production. |