| Title of Work: |
Student Alcohol and Facebook Use:
An Investigation of Alcohol-Related
Social Norms |
| Presenters, Majors: |
Emily Sladky+, Counseling Psychology
Sarah Elstad, Psychology
Katie Trepanier, Psychology |
Abstract:Excessive alcohol consumption can lead to a wide range of
negative consequences for students (Presley, Meilman, & Lyerla, 1993;
Wechsler, Dowdall, Maenner, Gledhil-Hoyt, & Lee, 1998). As a result, many
colleges are currently implementing the social norms marketing approach
to reduce dangerous drinking. This approach assumes an association
between student drinking behavior and perceptions of other students’
drinking behavior. The present study explored other ways in which students
receive messages about peer alcohol use, by examining student use of social
networking websites, namely “Facebook.” Researchers viewed student
participants’ Facebook page, recording the presence of alcohol-related
content, as it may foster perceived social norms on student drinking. The
quantity of alcohol-related content on student Facebook pages will be
discussed, in the context of perceived social norms on student drinking. |