Marketing Communications

Unifying the University's Message and Image

BSU marketing efforts focus on creating and disseminating a unified message and image that supports the University's mission, vision and signature themes.  

The communications and marketing office produces promotional materials and merchandise, TV and radio spots, and print advertising to meet the University's marketing needs.  In addition, the office develops, oversees and updates the University's graphic standards and identity policies and manages BSU's licensing and royalties program. The office assists with graphic standards regarding campus signage and bannering.  Marketing responsibilities include Bemidji State's web content and design.

In 2006, the President charged the Integrated Marketing Team (IMT) with creating BSU's marketing strategy and tactics in conjunction with the Office of Communications and Marketing. IMT has tapped expertise from within the group, the University, and an outside consulting firm to advance its initiatives.

The IMT membership includes directors or executive directors of

• Admissions
• Alumni
• Athletics
• BSU Foundation
• 360° Center of Excellence, Manufacturing and Applied Engineering
• Center for Extended Learning
• Center for Research and Innovation
• Communications and Marketing  

Mission

Advance Bemidji State University by communicating a unified message

Goals

• Articulate the University's efforts to continually adapt to future needs
• Secure and strengthen the image, reputation, and perception of the University
• Convey unified University messages across internal and external audiences
• Influence University priorities and goals