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Communications Toolkit

BSU 101: What is our brand?

A "brand" is a perception that audiences have about an organization, company, product, or service. Our BSU brand stems from a concise vision, mission, and goals.


BSU Vision, Mission, Goals, and Focus

BSU Vision

Shaping Potential, Shaping Worlds

BSU Mission

As northern Minnesota's university, we engage in new worlds of thought, embrace responsible citizenship, and educate for a future that can only be imagined.

University 5-Year Goal

To become the Midwest's premier student-centered public university.

BSU Focus

Bemidji State University offers arts, sciences, and select professional programs in a personal learning atmosphere focused on the environment, community service, and the global family.

What It Is

Bemidji State University is a place that outstanding, hard-working students choose for an enriching, affordable education centered on their personal interests and ambitions, in a friendly setting rich in natural beauty, and recreational opportunities.

Brand guidelines work

As a member of the campus community, you have the opportunity to build awareness of BSU's vision and positively influence BSU's audiences through clear, consistent, and accurate communication. Using BSU brand guidelines helps you do this.