GUIDELINES: USE OF BSU NAME AND IMAGES:
Like many colleges and universities, BSU has seen increased interest by manufacturers in using the school name and images on clothing and other items. The University has entered into an agreement with the Licensing Resource Group, Inc. (LRG), that allows manufacturers to make products bearing the logo and word marks of the University.
Licensing covers the logo and mascot images as well as the words BSU, BSU Beavers, Bemidji State and other words referring to the University.
A ten-year old company, LRG is a trademark management firm specializing in the collegiate industry with offices in Michigan, Iowa and North Carolina. The company currently represents more than 75 universities, athletic conferences and special properties in their trademark licensing interests. It also works with institutions in the exploration of new opportunities within the marketplace.
The licensing agreement with LRG will enable the institution to garner royalties from products manufactured for resale. Royalty payments are determined by three methods.
- Royalty will be paid by the manufacturer if the product is meant solely for sale, either through a retail outlet or through an office or program on the BSU campus.
- Product intended for use as giveaways, incentives or rewards at no cost to the recipient is not subject to royalties. Leftover products in this category cannot be sold without royalty being paid by the manufacturer on the entire order.
- If extra products originally intended for use as a giveaway, incentive or reward are ordered for sale, royalty would be paid by the manufacturer on all of the merchandise produced.
All merchandize, whether subject to royalty or royalty-free, must be produced by a licensed vendor. Guidelines for use of the logo, nameplates, & icons can be found on the web:
information is available at:
relating to use of University images/names can be forwarded to: firstname.lastname@example.org *** THIS INCLUDES T-SHIRTS THAT YOU WANT BSU or THE BSU LOGO ON!!!