Companies are seeking effective and innovative ways to build brand awareness and improve their image. You can gain an advantage with knowledge of Indigenous Nations people, as both marketers and consumers.
In this new Indigenous Nations Marketing program, you will become versed in both indigenous nations and business marketing topics to help meet the marketing needs of organizations that serve both native and non-native populations. This program benefits all students who hope to lead, work with, or work for organizations within indigenous nations and beyond.
Total: 68 semester credits (in addition to liberal education requirements)
The Business Administration core accounts for 44 credits, with the remaining 24 credits fulfilled through courses in Indigenous Nations courses and advanced marketing including consumer behavior, data modeling, personal selling, e-Marketing, marketing research and marketing management among others.
See the course catalog for more details.