This unique hybrid major combines the best advertising and public relations courses from the Department of Mass Communication with the best marketing courses from the Department of Business Administration.
Learn to use proven research methods to collect consumer information and analyze market potential. Study the art of designing and implementing effective marketing strategies and crafting powerful messages for specific audiences.
The Marketing Communication program balances foundation, theory and skills courses in business and communication to prepare students for rewarding, creative careers in booming fields such as political campaign management, media and public relations, advertising, marketing and sales.
Total: 54 semester credits (in addition to liberal education requirements)
- 36 credits of core course requirements in marketing, advertising, public relations and mass communications courses
- 12 credits of skill course requirements in design and multimedia production courses
- 6 elective related marketing communications credits so you can focus on an area of your interest
See the course catalog for more details.