Now more than ever, companies are seeking effective and innovative ways to build brand awareness and improve their image. You can be the key that helps them unlock their message.
In Marketing you’ll learn the ins and outs of persuasive messaging in advertising, public relations and business communications. You’ll also learn to conduct and analyze marketing research and to leverage your findings into creative and successful marketing campaigns.
Total: 65 semester credits (in addition to liberal education requirements)
The Business Administration core accounts for 44 credits, with the remaining 21 credits fulfilled through courses in advanced marketing including consumer behavior, data modeling, personal selling, e-Marketing, marketing research and marketing management among others.
See the course catalog for more details.