Solve consumer challenges. Get ahead of the curve. Design products for today’s needs and anticipate tomorrow’s desires.

What is a Product Development Degree

Have you ever wondered how 3M comes up with hundreds of new products year after year? Who chooses IKEA’s latest lineup of chairs? And who designs medical supplies, shipping boxes and Bucky the Beaver bobbleheads?

The answer could be you.

Product developers are responsible for bringing new products to life — from concept to prototype to production.

As a product developer, you’ll create products that are both functional and well-designed, while also being efficient to manufacture and thoroughly tested to ensure they meet your customers’ needs and wants.

Why Earn a Bachelor’s in Product Development

In today’s market, established companies and start-ups alike are in a race to introduce new products. Meanwhile, the cost of bringing a product to market has only increased.

  • 27% of consumers want more products that made their lives easier (Nielsen)
  • 28% of manufacturing and industrial companies in the U.S. are planning on launching a new product or service in the next year (Thomas)
  • 84% of customers say it is somewhat or very important that the company they buy from is innovative (Lab42)

That’s why trained product developers are in high demand.

With only 40% of products even making it to market and 60% of those making any revenue at all, you’ll offer companies invaluable, expert strategies for reducing production and development costs while increasing the chances of success.

Through the comprehensive and career-focused product development program at Bemidji State, you’ll:

  • generate design sketches and complex 3D drawings
  • perform product analysis
  • determine production feasibility
  • create models and prototypes
  • integrate manufacturing principles into your designs

If you’re a creative problem-solver with an eye for design and a passion for innovation, then a degree in product development could be the key to unlocking a rewarding and exciting career.

What Can I Do with a Product Development Degree

Nearly 3.5 million product manufacturing jobs are likely to be created during the next decade.

With a degree in product development, you’ll be at the forefront of the innovation that drives growth in a wide range of industries, from technology and consumer goods to healthcare and beyond.

  • Product analyst
  • User experience (UX) designer
  • User interface (UI) designer
  • Business analyst
  • Product marketing manager
  • Product manager
  • Quality assurance (QA) tester
  • Director of product

For more information on the courses in this program, visit the course catalog.