{"id":21211,"date":"2015-05-19T16:10:51","date_gmt":"2015-05-19T21:10:51","guid":{"rendered":"http:\/\/www.bemidjistate.edu\/news\/?p=21211"},"modified":"2015-05-19T16:10:51","modified_gmt":"2015-05-19T21:10:51","slug":"heims-clothing-free-of-frigid-convention","status":"publish","type":"post","link":"https:\/\/www.bemidjistate.edu\/news\/2015\/05\/19\/heims-clothing-free-of-frigid-convention\/","title":{"rendered":"Heim&#8217;s Clothing Free of Frigid Convention"},"content":{"rendered":"<p class=\"p1\">Growing up in Kelliher, Gretchen Heim understood the age-old choice Minnesota women faced when the calendar flipped from October to November: be stylish and cold, or frumpy and warm. The freelance art director and graphic designer in the Twin Cities wondered whether warm had to equate with drab.<\/p>\n<p class=\"p2\"><a href=\"https:\/\/www.bemidjistate.edu\/news\/wp-content\/uploads\/sites\/3\/2015\/05\/v31n01-classnotes-heim.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-21213 img-fluid\" src=\"https:\/\/www.bemidjistate.edu\/news\/wp-content\/uploads\/sites\/3\/2015\/05\/v31n01-classnotes-heim.jpg\" alt=\"v31n01-classnotes-heim\" width=\"250\" height=\"375\" data-bp=\"https:\/\/www.bemidjistate.edu\/news\/wp-content\/uploads\/sites\/3\/2015\/05\/v31n01-classnotes-heim.jpg\" srcset=\"https:\/\/www.bemidjistate.edu\/news\/wp-content\/uploads\/sites\/3\/2015\/05\/v31n01-classnotes-heim.jpg 250w, https:\/\/www.bemidjistate.edu\/news\/wp-content\/uploads\/sites\/3\/2015\/05\/v31n01-classnotes-heim-200x300.jpg 200w, https:\/\/www.bemidjistate.edu\/news\/wp-content\/uploads\/sites\/3\/2015\/05\/v31n01-classnotes-heim-226x339.jpg 226w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/a>Frustrated when trying to look fashionable in functional clothing, the 2001 BSU graduate decided to act. Working with her mother Rose, Heim created and produced a perfect solution, the down-insulated Minne-Skirt. The product became an instant favorite in attacking the polar vortex head on.<\/p>\n<p class=\"p2\">The success led to Heim-Made, a company producing a women&rsquo;s clothing line for fall and winter seasons. Heim-Made now features 20 products on its website, ranging from one-of-a-kind hats to leggings, from mohair socks to a down vest that is far too stylish for a fish house. Their line is also featured at Duluth Pack, the Bemidji Woolen Mills and stores in the Twin Cities.<\/p>\n<p class=\"p2\">Heim also co-founded Chicked, a company focused on empowering female athletes and women to compete in all aspects of life. Their company defines &ldquo;chick&rdquo; as that female who just passed you, and &ldquo;chicked&rdquo; as the act of getting passed. Their products include triathlon and cycling apparel, running gear, Nordic skiing suits and other clothing.<\/p>\n<p class=\"p2\">&ldquo;We are pleased with the direction the young businesses are going, but both have their challenges,&rdquo; Heim said, while asking for help from BSU alumni. &ldquo;We are looking for a mentor to guide us to the next level of working with manufacturers, expanding market reach and moving forward wisely.&rdquo;<\/p>\n<p class=\"p2\">Contact information is available on the two company websites: heimmade.com and chicked.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Growing up in Kelliher, Gretchen Heim understood the age-old choice Minnesota women faced when the calendar flipped from October to November: be stylish and cold, or frumpy and warm.<\/p>\n","protected":false},"author":1,"featured_media":21212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[958],"tags":[],"class_list":["post-21211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-magazine"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.bemidjistate.edu\/news\/wp-json\/wp\/v2\/posts\/21211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bemidjistate.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bemidjistate.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bemidjistate.edu\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bemidjistate.edu\/news\/wp-json\/wp\/v2\/comments?post=21211"}],"version-history":[{"count":1,"href":"https:\/\/www.bemidjistate.edu\/news\/wp-json\/wp\/v2\/posts\/21211\/revisions"}],"predecessor-version":[{"id":21214,"href":"https:\/\/www.bemidjistate.edu\/news\/wp-json\/wp\/v2\/posts\/21211\/revisions\/21214"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bemidjistate.edu\/news\/wp-json\/wp\/v2\/media\/21212"}],"wp:attachment":[{"href":"https:\/\/www.bemidjistate.edu\/news\/wp-json\/wp\/v2\/media?parent=21211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bemidjistate.edu\/news\/wp-json\/wp\/v2\/categories?post=21211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bemidjistate.edu\/news\/wp-json\/wp\/v2\/tags?post=21211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}