Digital Signage

The Office of Communications & Marketing maintains content found on Bemidji State University’s Bemidji Ave. roadside marquee near the corner of Paul Bunyan Drive and 19th Street, and for the Northwest Technical College sign located near the corner of Grant Ave. and Paul Bunyan Drive SE. It also manages campus-wide messaging on digital signage found inside many buildings at the university and college.


Watchfire marquees at BSU and NTC exist to promote the college and university. The Office of Communications & Marketing manages all content on the BSU and NTC marquees and has the ability to schedule multiple messages over time. Marquee messages are intended to promote and reinforce BSU and NTC brand messages and to increase awareness of significant events or activities on campus. Community events or other activities not affiliated with the university or college are not promoted on either marquee.


An example of messages found on a Tightrope messaging system screen at BSU.
An example of messages found on a Tightrope messaging system screen at BSU.

Several buildings at BSU and the NTC campus are served by a digital signage system from Tightrope. These screens are meant to provide news and reminders about events, activities and important dates on campus to pedestrian audiences in the buildings where they are installed.

At BSU, Tightrope digital signage systems are installed in Memorial and Decker halls, the Hobson Memorial Union and the American Indian Resource Center. Two Tightrope screens are installed at the NTC campus. At NTC, all content is managed by the Office of Communications & Marketing. At BSU, the left half of each screen is university-wide content managed by OCM, while messaging on the right half of the screens is scheduled by a manager in the building where the screen is located.

OCM has the ability to schedule emergency messaging across all signs on the Tightrope system simultaneously.

Other buildings on the BSU campus have internal screens, television or signage that may run on legacy systems not connected to the university’s Tightrope network. These signs are controlled by managers in those buildings.


If you are in a building served by the university’s Tightrope digital signage system and have responsibilities for managing your building’s content zones, the Office of Communications & Marketing can provide training on how to use the system. Please contact Rachel Munson, digital communications specialist, to arrange an individual training session.