Skip Navigation

Visual Identity Standards

Visual identity standards help build Bemidji State's brand by guiding the use of its colors, nameplate, logo, athletic icon, and related images and words. The updated guide, A Manual for Visual Identity Standards, includes new sections on using Bucky images, new design options involving the logo or athletic icon, web development and design procedures, accessing University photographs, University initiatives and images, and using required statements, including a new environmental statement. A significant color change is also noted, with PMS 3305 now the official BSU green.

If you have questions about the manual or suggestions for improving it, please contact the Office of Communications and Marketing