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BSU Catalog Home | Business Administration Program | Business Administration Course Desciptions

Marketing Communication Major, B.S.
(also listed under Mass Communication)

Note: Asterisked (*) courses either have prerequisites not included in this major or require consent of instructor.

I. Foundation Courses

*BUAD 3351 Management (3 credits)
*BUAD 3361 Marketing (3 credits)
BUAD 3567 Consumer Behavior (3 credits)
MASC 1840 Introduction to Media Writing (3 credits)
MASC 2600 Principles of Advertising (3 credits)
MASC 3691 Public Relations Methods (3 credits)

Subtotal 18 Credits

II. Skills Courses

BUAD 3568 Personal Selling (3 credits)
*BUAD 3569 Computer Application in Promotion Management (3 credits)
MASC 2640 Advertising Copywriting (3 credits)
MASC 3660 Publication Design (3 credits)

Subtotal 12 Credits

III. Theory Courses

BUAD 3467 Advertising Management (3 credits)
BUAD 4467 Marketing Research (3 credits)
BUAD 4468 Marketing Management (3 credits)
MASC 4610 Advertising Campaigns (3 credits)
MASC 4670 Media Marketing (3 credits)
MASC 4692 Advanced Public Relations (3 credits)

Subtotal 18 Credits

Total Semester Credits Required for Major 48 Credits

A Total of 128 Semester Credits is Required for a Bachelor's Degree

SUGGESTED SEMESTER SCHEDULE FOR MARKETING COMMUNICATION MAJOR, B.S.

The following is a list of required Marketing Communication Major, B.S. courses by year. This schedule is intended to help students plan their courses in an orderly fashion; however, these are only suggestions and this schedule is flexible.

Freshman

MASC 1840 Introduction to Media Writing
Liberal Education requirements

Sophomore

MASC 2600 Principles of Advertising
MASC 2640 Advertising Copywriting
Liberal Education requirements

Junior

BUAD 3351 Management
BUAD 3361 Marketing
BUAD 3467 Advertising Management
BUAD 3567 Consumer Behavior
BUAD 3568 Personal Selling
BUAD 3569 Computer Application in Promotion Management
MASC 3660 Publication Design
MASC 3691 Public Relations Methods
Liberal Education requirements

Senior

BUAD 4467 Marketing Research
BUAD 4468 Marketing Management
MASC 4610 Advertising Campaigns
MASC 4670 Media Marketing
MASC 4692 Advanced Public Relations
Liberal Education requirements

Business Administration Program | Business Administration Course Descriptions
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