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Marketing Communication Major, B.S.
(also listed under Mass Communication)

Note: Asterisked (*) courses either have prerequisites not included in this major or require consent of instructor.

I. Required Courses

*BUAD 3351 Management (3 credits)
*BUAD 3361 Marketing (3 credits)
BUAD 3467 Advertising Management (3 credits)
BUAD 3567 Consumer Behavior (3 credits)
BUAD 3568 Personal Selling (3 credits)
*BUAD 3569 Computer Application in Promotion Management (3 credits)
BUAD 4467 Marketing Research (3 credits)
BUAD 4468 Marketing Management (3 credits)
MASC 1840 Introduction to Media Writing (3 credits)
MASC 2500 Media Design (3 credits)
or MASC 3460 Multimedia Production ( 3 credits)
MASC 2600 Principles of Advertising (3 credits)
MASC 2690 Principles of Public Relations (3 credits)
MASC 4110 Media Research Methods (3 credits)
MASC 4892 Senior Thesis/Project (3 credits)
MASC x970 Internship (3-12 credits)
or BUAD 4970 Internship (3-12 credits)
Foreign language with a grade of “B” or better (or demonstrated proficiency) (8 credits)

Subtotal 53-62 Credits

II. Required Electives

Any MASC elective at the 2000 level or above (3 credits)

Subtotal 3 Credits

Total Semester Credits Required for Major 56-65 Credits

A Total of 128 Semester Credits is Required for a Bachelor's Degree

SUGGESTED SEMESTER SCHEDULE FOR MARKETING COMMUNICATION MAJOR, B.S.

The following is a list of required Marketing Communication Major, B.S. courses by year. This schedule is intended to help students plan their courses in an orderly fashion; however, these are only suggestions and this schedule is flexible.

Freshman

MASC 1840 Introduction to Media Writing
Liberal Education requirements

Sophomore

MASC 2500 Media Design
or MASC 3460 Multimedia Production
MASC 2600 Principles of Advertising
MASC 2690 Principles of Public Relations
Liberal Education requirements

Junior

BUAD 3351 Management
BUAD 3361 Marketing
BUAD 3467 Advertising Management
BUAD 3567 Consumer Behavior
BUAD 3568 Personal Selling
BUAD 3569 Computer Application in Promotion Management
Liberal Education requirements

Senior

BUAD 4467 Marketing Research
BUAD 4468 Marketing Management
MASC 4110 Media Research Methods
MASC 4892 Senior Thesis/Project
MASC Elective numbered 2000 or above
Liberal Education requirements

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