BSU Catalog Home | Mass Communication Program | Mass Communication Course Descriptions

Mass Communication Areas of Study

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Mass Communication Major, B.S.

I. Required Core Courses

MASC 1840 Introduction to Media Writing (3 credits)
MASC 2223 Audio Production (3 credits)
MASC 2233 Video Production (3 credits)
MASC 2460 Digital Photography (3 credits)
MASC 2700 Reporting and Writing (3 credits)
MASC 3100 Media Ethics (3 credits)
MASC 3270 Media Theory and Criticism (3 credits)
MASC 3460 Multimedia Production (3 credits)
MASC 3880 Communication Law (3 credits)
MASC 4110 Media Research Methods (3 credits)
MASC 4892 Senior Thesis/Project (3 credits)
MASC x970 Internship (3-12 credits)
Foreign language with a grade of “ B ” or better (or demonstrated proficiency) (8 credits)

Subtotal 44-53 Credits

II. Required Electives

Select 12 credits of electives from the following courses.

Note: Asterisked (*) courses have prerequisites not included/required in this major or require consent of instructor.

MASC 1100 Mass Media and Society (3 credits)
MASC 2190 International Communication (3 credits)
MASC 2230 Audio/Video Studio Production (3 credits)
MASC 2500 Media Design (3 credits)
MASC 2600 Principles of Advertising (3 credits)
MASC 2690 Principles of Public Relations (3 credits)
MASC 2760 Documentary Film (3 credits)
MASC 2770 Documentary Film Workshop (3 credits)
MASC 2900 Topics in Mass Communication (1-3 credits)
MASC 2925 People and the Environment: Mass Media Perspective (3 credits)
MASC 3107 Politics and the Media Workshop (1-3 credits)
MASC 3150 Photojournalism (3 credits)
MASC 3310 Directing Visual Media (3 credits)
MASC 3340 Editing (3 credits)
MASC 3450 Single Camera Field Production (3 credits)
MASC 3770 Ethnographic Reporting (3 credits)
MASC 3780 Environmental Journalism (3 credits)
MASC 3790 Screenwriting (3 credits)
MASC 3820 Literary Journalism (3 credits)
MASC 4330 Engineering for Electronic Media (3 credits)
MASC 4340 Digital Cinema (3 credits)
*MASC 4350 Media Management (3 credits)

The following courses from other departments fulfill the elective requirement for Mass Communication majors. Other courses may be approved for individual students.

*ENGL 3101 Advanced Writing (3 credits)
ENGL 3145 Writing Creative Nonfiction I (3 credits)
ENGL 3155 Professional Writing (3 credits)
ENGL 3360 International Film (3 credits)
*ENGL 4146 Writing Creative Nonfiction II (3 credits)
*ENGL 4170 Web Design for Content Writers (3 credits)
*SPCM 2100 Special Topics in Oral Communication (2 credits)

Subtotal 12 Credits

Total Semester Credits Required for Major 56-65 Credits

A Total of 128 Semester Credits is Required for a Bachelor's Degree

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SUGGESTED SEMESTER SCHEDULE FOR MASS COMMUNICATION MAJOR, B.S.

The following is a list of required Mass Communication Major, B.S. courses by year. This schedule is intended to help students plan their courses in an orderly fashion; however, these are only suggestions and this schedule is flexible.

Freshman

MASC 1840 Introduction to Media Writing
MASC 2223 Audio Production
MASC 2233 Video ProductionForeign language (4 credits)
Liberal Education requirements

Sophomore

MASC 2460 Digital Photography
MASC 2700 Reporting and Writing
MASC Electives
Foreign language (4 credits)
Liberal Education requirements

Junior

MASC 3100 Media Ethics
MASC 3270 Media Theory and Criticism
MASC 3460 Multimedia Production
MASC 3880 Communication Law
MASC Electives
Liberal Education requirements

Senior

MASC 4110 Media Research Methods
MASC 4892 Senior Thesis/Project
MASC Electives
MASC Internship
Liberal Education requirements

Marketing Communication Major, B.S.
(also listed under Business Administration)

Note: Asterisked (*) courses either have prerequisites not included in this major or require consent of instructor.

I. Required Courses

*BUAD 3351 Management (3 credits)

*BUAD 3361 Marketing (3 credits)
BUAD 3467 Advertising Management (3 credits)

BUAD 3567 Consumer Behavior (3 credits)
BUAD 3568 Personal Selling (3 credits)
*BUAD 3569 Computer Application in Promotion Management (3 credits)
BUAD 4467 Marketing Research (3 credits)
BUAD 4468 Marketing Management (3 credits)

MASC 1840 Introduction to Media Writing (3 credits)
MASC 2500 Media Design (3 credits)
or MASC 3460 Multimedia Production ( 3 credits)

MASC 2600 Principles of Advertising (3 credits)
MASC 2690 Principles of Public Relations (3 credits)
MASC 4110 Media Research Methods (3 credits)
MASC 4892 Senior Thesis/Project (3 credits)
MASC x970 Internship (3-12 credits)
or BUAD 4970 Internship (3-12 credits)
Foreign language with a grade of “B” or better (or demonstrated proficiency) (8 credits)

Subtotal 53-62 Credits

II. Required Electives

Any MASC elective at the 2000 level or above (3 credits)

Subtotal 3 Credits

Total Semester Credits Required for Major 56-65 Credits

A Total of 128 Semester Credits is Required for a Bachelor's Degree

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SUGGESTED SEMESTER SCHEDULE FOR MARKETING COMMUNICATION MAJOR, B.S.

The following is a list of required Marketing Communication Major, B.S. courses by year. This schedule is intended to help students plan their courses in an orderly fashion; however, these are only suggestions and this schedule is flexible.

Freshman

MASC 1840 Introduction to Media Writing
Liberal Education requirements

Sophomore

MASC 2500 Media Design
or MASC 3460 Multimedia Production
MASC 2600 Principles of Advertising
MASC 2690 Principles of Public Relations
Liberal Education requirements

Junior

BUAD 3351 Management
BUAD 3361 Marketing
BUAD 3467 Advertising Management
BUAD 3567 Consumer Behavior
BUAD 3568 Personal Selling
BUAD 3569 Computer Application in Promotion Management
Liberal Education requirements

Senior

BUAD 4467 Marketing Research
BUAD 4468 Marketing Management
MASC 4110 Media Research Methods
MASC 4892 Senior Thesis/Project
MASC Elective numbered 2000 or above
Liberal Education requirements

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Mass Communication Minor

I. Required Core Courses

MASC 1840 Introduction to Media Writing (3 credits)
MASC 2223 Audio Production (3 credits)
or MASC 2233 Video Production (3 credits)
or MASC 2460 Digital Photography (3 credits)
MASC 3100 Media Ethics (3 credits)
MASC 3880 Communication Law (3 credits)

Subtotal 12 Credits

II. Required Electives

Select 9 credits from Mass Communication courses at the 2000 level or above.

Subtotal 9 Credits

Total Semester Credits Required for Minor 21 Credits