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2025-2026 Undergraduate Catalog | 20263

PDF of Marketing Communication, B.S.

Areas & Programs
Marketing Communication, B.S. major

Business Administration

Programs

Business Administration, B.S. major
Management Emphasis
Business Administration, B.S. major
Professional Selling Emphasis
Business Administration, B.S. major
Indigenous Business
Business Administration, B.S. major
Human Resources Management Emphasis
Business Administration, B.S. major
Entrepreneurship Emphasis
Business Administration, B.S. major
Business Analytics Information Systems Emphasis
Business Administration, B.S. major
Finance Emphasis
Business Administration, B.S. major
Marketing Emphasis
Marketing Communication, B.S. major
Business Administration minor
Management Information Systems minor
Professional Selling minor

Media, Integrated

Programs

Marketing Communication, B.S. major

Required Credits: 60
Required GPA: 2.25

I REQUIRED COURSES

Compete the following courses:

BUAD 2280 Computer Business Applications (3 credits)
BUAD 3351 Management (3 credits)
BUAD 3361 Marketing (3 credits)
BUAD 3467 Advertising Management (3 credits)
BUAD 3500 Marketing Analytics (3 credits)
BUAD 3567 Consumer Behavior (3 credits)
BUAD 3568 Professional Selling (3 credits)
BUAD 3569 Digital Marketing (3 credits)
BUAD 4467 Marketing Research (3 credits)
BUAD 4468 Marketing Management (3 credits)
MASC 2243 Video Editing (3 credits)
MASC 2250 Video Production (3 credits)
MASC 2850 Media Writing I (3 credits)
MASC 3260 Public Relations (3 credits)
MASC 3270 Media and Social Change (3 credits)
MASC 3500 Media Design (3 credits)
MASC 3600 Social Media Marketing (3 credits)
MASC 4220 Multimedia Marketing (3 credits)
MASC 4840 Portfolio (3 credits)

Select 1 of the following courses, 3 credits:

MASC 4970 Internship (1-12 credits)
BUAD 4970 Internship (1-12 credits)