2025-2026 Undergraduate Catalog | 20263

Marketing Communication, B.S. major

A total of 120 semester credits are needed for the Marketing Communication B.S. degree and include the following:

• 40 upper division credits (level 3000/4000)
• 60 required major core credits 
• Completion of Core Curriculum credits (Minnesota Transfer Curriculum [MnTC] Goal Areas 1-10) - required for all baccalaureate degrees
• Completion of BSU Focus and Nisidotaading Course Requirements

Required Credits: 60
Required GPA: 2.25

I REQUIRED COURSES

Compete the following courses:

• BUAD 2280 Computer Business Applications (3 credits)
• BUAD 3351 Management (3 credits)
• BUAD 3361 Marketing (3 credits)
• BUAD 3467 Advertising Management (3 credits)
• BUAD 3500 Marketing Analytics (3 credits)
• BUAD 3567 Consumer Behavior (3 credits)
• BUAD 3568 Professional Selling (3 credits)
• BUAD 3569 Digital Marketing (3 credits)
• BUAD 4467 Marketing Research (3 credits)
• BUAD 4468 Marketing Management (3 credits)
• MASC 2243 Video Editing (3 credits)
• MASC 2250 Video Production (3 credits)
• MASC 2850 Media Writing I (3 credits)
• MASC 3260 Public Relations (3 credits)
• MASC 3270 Media and Social Change (3 credits)
• MASC 3500 Media Design (3 credits)
• MASC 3600 Social Media Marketing (3 credits)
• MASC 4220 Multimedia Marketing (3 credits)
• MASC 4840 Portfolio (3 credits)

Select 1 of the following courses, 3 credits:

• MASC 4970 Internship (1-12 credits)
• BUAD 4970 Internship (1-12 credits)