Updated 2019-2020 Undergraduate Catalog

PDF of Marketing Communication, B.S.

Areas & Programs
Marketing Communication, B.S. major

Business Administration

Faculty

Hamdan Alabsi, Jeffrey Everhart, Joann Fredrickson, David Frison, Dean Frost, Angie Kovarik, Kelly La Venture, Douglas Leif, Zhe Li, Peter Nelson, Young Seob Son, Halbana Tarmizi, Veronica Veaux, Valerie Wallingford, Gabriel Warren, Kari Wood

Programs

Business Administration, B.S. major
Human Resources Management Emphasis
Business Administration, B.S. major
Entrepreneurship Emphasis
Business Administration, B.S. major
Finance Emphasis
Business Administration, B.S. major
Marketing Emphasis
Business Administration. B.S. major
Indigenous Nations and Marketing Emphasis
Business Adminstration, B.S. major
Management Emphasis
Computer Information Systems, B.S. major
Marketing Communication, B.S. major
Business Administration minor
Management Information Systems minor

Department of Business Administration, Department of
M 120
Phone: (218) 755-2907
Fax: (218) 755-4100

Media, Integrated

Faculty

Virgil Bakken, Valica Boudry, Roger Paskvan, Debra Sea

Programs

Department of Integrated Media, Department of
D 265
Phone: (218) 755-3904
Fax:

Business Administration Courses

Mass Communications Courses

Marketing Communication, B.S. major

Required Credits: 54
Required GPA: 2.25

I REQUIRED COURSES

COMPLETE THE FOLLOWING COURSES:

BUAD 3351 Management (3 credits)
BUAD 3361 Marketing (3 credits)
BUAD 3467 Advertising Management (3 credits)
BUAD 3567 Consumer Behavior (3 credits)
BUAD 3568 Personal Selling (3 credits)
BUAD 3569 E-Marketing (3 credits)
BUAD 4467 Marketing Research (3 credits)
BUAD 4468 Marketing Management (3 credits)
MASC 2600 Advertising (3 credits)
MASC 2690 Public Relations (3 credits)
MASC 2780 Culmination (3 credits)
MASC 2850 Media Writing I (3 credits)
MASC 3270 Media and Social Change (3 credits)
MASC 3470 Multimedia Marketing (3 credits)
MASC 3500 Media Design (3 credits)
MASC 3600 Social Media Marketing (3 credits)
MASC 4840 Portfolio (3 credits)

SELECT 1 OF THE FOLLOWING COURSES, 3 credits:

MASC 4970 Internship (3 credits)
BUAD 4970 Internship (1-12 credits)

SUGGESTED SEMESTER SCHEDULE FOR MARKETING COMMUNICATION, B.S. MAJOR

The following is a list of required Marketing Communication, B.S. major courses by year. This schedule is intended to help students plan their courses in an orderly fashion; however, these are only suggestions and this schedule is flexible.

Freshman

Liberal Education Requirements

Sophomore

BUAD 3361 Marketing (3 credits)
MASC 2600 Advertising (3 credits)
MASC 2690 Public Relations (3 credits)
MASC 2780 Culmination (3 credits)
MASC 3270 Media and Social Change (3 credits)
MASC 3600 Social Media Marketing (3 credits)
Liberal Education Requirements

Junior

BUAD 3351 Management (3 credits)
BUAD 3467 Advertising Management (3 credits)
BUAD 3567 Consumer Behavior (3 credits)
BUAD 3569 E-Marketing (3 credits)
BUAD 4467 Marketing Research (3 credits)
MASC 3500 Media Design (3 credits)
MASC Internship
Liberal Education Requirements

Senior

BUAD 3568 Personal Selling (3 credits)
BUAD 4468 Marketing Management (3 credits)
MASC 3470 Multimedia Marketing (3 credits)
MASC 4840 Portfolio (3 credits)
MASC 4970 Internship (3 credits)
or BUAD 4970 Internship (1-12 credits) taken for 3 credits
Liberal Education Requirements