All Catalogs

2014-2015 Undergraduate and Graduate Catalog

PDF of Business Administration Courses

Business Administration Courses

All Business Administration Courses

BUAD 4467 Marketing Research (3 credits)

Fundamentals and techniques involved in gathering, recording, analysis, and presentation of data used in solving problems in marketing management. Requires the preparation and presentation of a research project. Prerequisite: BUAD 3361.
Common Course Outline