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2012-13 Undergraduate and Graduate Academic Catalog

PDF of Physical Education Courses

Physical Education Courses

All Physical Education Courses

PHED 3600 Sport Marketing (3 credits)

Study of fundamental marketing principles utilized in sport. Topics include definitions, marketing planning process, goals and objectives of marketing, marketing mix, segmentation, target markets, consumer behavior, sponsorship, endorsement, merchandising, fundraising, print media and mass communication. Prerequisite: BUAD 2280 or consent of instructor.
Common Course Outline