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2013-14 Undergraduate and Graduate Catalog

PDF of Mass Communications Courses

Mass Communications Courses

All Mass Communications Courses

MASC 2690 Principles of Public Relations (3 credits)

Principles related to public relations: The history/development of public relations, the basic concepts of effective public relations, and ethical practices of public relations. Students learn analysis/critique of public relations in contemporary society. Students focus on understanding how to conduct publicity campaigns, on public relations as a strategic communication, and on problem solving processes involving the application of key principles. Prerequisites: MASC 1840.
Common Course Outline