2014-2015 Undergraduate Catalog
Business Administration
Programs
-
Business Administration, B.S.
major
Management Emphasis -
Business Administration, B.S.
major
Finance Emphasis -
Business Administration, B.S.
major
Entrepreneurship/ Small Business Management Emphasis -
Business Administration, B.S.
major
Marketing Emphasis -
Business Administration. B.S.
major
International Business Emphasis - Computer Information Systems, B.S. major
- Management Information Systems, B.S. major
- Marketing Communication, B.S. major
- Business Administration minor
- Computer Forensics minor
- Management Information Systems minor
Mass Communications
Programs
- Marketing Communication, B.S. major
- Mass Communication, B.S. major
- Mass Communication minor
Marketing Communication, B.S. major
Required Credits: 56
Required GPA: 2.25
I REQUIRED COURSES
COMPLETE THE FOLLOWING COURSES:
- BUAD 3351 Management (3 credits)
- BUAD 3361 Marketing (3 credits)
- BUAD 3467 Advertising Management (3 credits)
- BUAD 3567 Consumer Behavior (3 credits)
- BUAD 3568 Personal Selling (3 credits)
- BUAD 3569 Computer Application in Promotion Management (3 credits)
- BUAD 4467 Marketing Research (3 credits)
- BUAD 4468 Marketing Management (3 credits)
- MASC 1840 Introduction to Media Writing (3 credits)
- MASC 2600 Principles of Advertising (3 credits)
- MASC 2690 Principles of Public Relations (3 credits)
- MASC 4892 Senior Thesis/Project (3 credits)
SELECT 1 OF THE FOLLOWING COURSES:
- MASC 3500 Media Design (3 credits)
- MASC 3460 Multimedia Production (3 credits)
SELECT 1 OF THE FOLLOWING COURSES:
- MASC 3270 Media Theory and Criticism (3 credits)
- MASC 4110 Media Research Methods (3 credits)
SELECT 1 OF THE FOLLOWING COURSES, 3-12 credits:
MASC 3970/4970 - Internship OR
BUAD 4970 - Internship
COMPLETE 8 SEMESTER CREDITS OF FOREIGN LANGUAGE WITH A GRADE OF 'B' OR BETTER.
II REQUIRED ELECTIVES
COMPLETE ANY MASC ELECTIVE AT THE 2000
LEVEL OR ABOVE (3 CREDITS)
SUGGESTED SEMESTER SCHEDULE
The following is a list of required Marketing Communication Major, B.S. courses by year. This schedule is intended to help students plan their courses in an orderly fashion; however, these are only suggestions and this schedule is flexible.
Freshman
- MASC 1840 Introduction to Media Writing (3 credits)
- Liberal Education requirements
Sophomore
- MASC 3460 Multimedia Production (3 credits)
- MASC 2600 Principles of Advertising (3 credits)
- MASC 2690 Principles of Public Relations (3 credits)
- Liberal Education requirements
Junior
- BUAD 3351 Management (3 credits)
- BUAD 3361 Marketing (3 credits)
- BUAD 3467 Advertising Management (3 credits)
- BUAD 3567 Consumer Behavior (3 credits)
- BUAD 3568 Personal Selling (3 credits)
- BUAD 3569 Computer Application in Promotion Management (3 credits)
- Liberal Education requirements
Senior
- BUAD 4467 Marketing Research (3 credits)
- BUAD 4468 Marketing Management (3 credits)
- MASC 4110 Media Research Methods (3 credits)
- MASC 4892 Senior Thesis/Project (3 credits)
- MASC Elective numbered 2000 or above
- Liberal Education requirements