2024-2025 Undergraduate Catalog | 20253
Business Administration Courses
All Business Administration Courses
BUAD 1100 Introduction to Business
(3 credits)
BUAD 2220 Legal Environment
(3 credits)
BUAD 2231 Business Statistics I
(3 credits)
BUAD 2280 Computer Business Applications
(3 credits)
BUAD 2925 People of the Environment: Business Perspective
(3 credits)
BUAD 3223 Operations Management
(3 credits)
BUAD 3232 Predictive Analytics
(3 credits)
BUAD 3281 Management Science
(3 credits)
BUAD 3283 E-Commerce Web Development
(3 credits)
BUAD 3351 Management
(3 credits)
BUAD 3361 Marketing
(3 credits)
BUAD 3381 Management Information Systems
(3 credits)
BUAD 3382 Business Application Development
(3 credits)
BUAD 3383 Data Communications
(3 credits)
BUAD 3384 Systems Analysis and Design
(3 credits)
BUAD 3420 Labor and Employment Relations
(3 credits)
BUAD 3450 Indigenous Business
(3 credits)
BUAD 3467 Advertising Management
(3 credits)
BUAD 3500 Marketing Analytics
(3 credits)
BUAD 3520 Business Ethics
(3 credits)
BUAD 3567 Consumer Behavior
(3 credits)
BUAD 3568 Professional Selling
(3 credits)
BUAD 3569 Digital Marketing
(3 credits)
BUAD 3677 Real Estate
(3 credits)
BUAD 3678 Risk Management and Insurance
(3 credits)
BUAD 3751 International Marketing
(3 credits)
BUAD 3771 Financial Management
(3 credits)
BUAD 3772 Advanced Financial Management
(3 credits)
BUAD 3872 Investments
(3 credits)
BUAD 4340 Sales Management
(3 credits)
BUAD 4347 Sales Simulator Lab
(2 credits)
BUAD 4354 Organizational Behavior
(3 credits)
BUAD 4385 Data Modeling and Visualization
(3 credits)
BUAD 4386 Information Systems Analytics
(3 credits)
BUAD 4387 Strategic Information Management
(3 credits)
BUAD 4456 Human Resources Management
(3 credits)
BUAD 4458 Entrepreneurship
(3 credits)
BUAD 4467 Marketing Research
(3 credits)
BUAD 4468 Marketing Management
(3 credits)
BUAD 4469 Small Business Case Analysis
(3 credits)
BUAD 4500 Compensation and Benefits
(3 credits)
BUAD 4507 Talent Acquisition
(3 credits)
BUAD 4508 Training, Development, and Evaluation
(3 credits)
BUAD 4509 Diversity and Inclusion
(3 credits)
BUAD 4550 Indigenous Entrepreneurship
(3 credits)
BUAD 4559 Strategic Management
(3 credits)
BUAD 4568 Advanced Professional Selling
(3 credits)
BUAD 4600 Senior Seminar: Business Administration
(1 credits)
BUAD 4750 International Management
(3 credits)
BUAD 4779 Corporate Financial Policies
(3 credits)
BUAD 4800 Strategic Human Resource Management
(3 credits)
BUAD 4910 Directed Independent Study
(3 credits)
BUAD 4917 DIS Tchg Assoc |
(1-2 credits)
BUAD 4970 Internship
(1-12 credits)
BUAD 3569 Digital Marketing (3 credits)
This course provides a broad overview of the digital marketing techniques needed for successful marketing campaigns in a digital economy. Students will learn digital marketing core principles and strategic aspects of the customer experience, analytics, digital content monetization, and online customer acquisition. In this this course, students will explore digital marketing tools and tactics for web page design, search engine optimization, online advertising, email marketing, social media marketing, display advertising, paid search marketing, and online reputation management. Prerequisites: BUAD 2280 and BUAD 3361; or consent of instructor.
Common Course Outline