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2023-2024 Graduate Catalog | 20243

PDF of Master of Business Administration Courses

Master of Business Administration Courses

All Master of Business Administration Courses

MBA 6125 Marketing Management (3 credits)

This course covers the management of the marketing function within an organization. Topics covered include marketing strategy, product positioning, marketing analysis and planning in the areas of price, place and promotion, customer relationship management, and the role of marketing in strategic planning.
Common Course Outline