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2013-14 Undergraduate and Graduate Catalog

PDF of Business Administration Courses

Business Administration Courses

All Business Administration Courses

BUAD 3751 International Marketing (3 credits)

This course provides a global orientation for marketing in today's complex, rapidly changing international business environment. It focuses on developing an effective global marketing strategy through market segmentation, market targeting, and market positioning in the international business world. Prerequisites: ACCT 1102 and ECON 2100.
Common Course Outline