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2014-2015 Undergraduate Catalog

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Mass Communications Courses

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MASC 4350 Media Management (3 credits)

Explores information theory and how all forms of media dissemination revolve around this concept. Emphasis on broadcasting operations and the study of departments within a management organization. Functionality, creativity, and control of new media. Relationships of media resources to the general public and government regulation. The primary role of sales and marketing to any form of media dissemination is explored in relation to the structure of the broadcasting business in general. This class contains a heavy writing and presentation element as well as trips to area broadcast stations. Prerequisite: MASC 3330.
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