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2016-2017 Undergraduate Catalog

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Mass Communications Courses

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MASC 4350 Media Economics and Leadership (3 credits)

This course explores how the economics of convergent media and emerging forms of dissemination drive changes in the way media related companies do business. Areas of study include organizational structure and management, entrepreneurship and leadership practices and the effects economic models in media related businesses. This class contains a significant writing and presentation element as well as trips to area broadcast stations and media businesses.
Common Course Outline