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2022-2023 Undergraduate Catalog

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Business Administration Courses

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BUAD 3467 Advertising Management (3 credits)

Importance of advertising in the marketing function: buying motives, motivation and advertising research, media selection, advertising budgets, advertising agencies, social and economic effects of advertising, problems and testing of advertising effectiveness, and advertising as part of the marketing plan. Prerequisite: BUAD 3361.
Common Course Outline