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Updated 2022-2023 Undergraduate Catalog

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Mass Communications Courses

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MASC 3600 Social Media Marketing (3 credits)

Social media has moved from a pastime to a professional endeavor. This course introduces the major social media platforms and theoretical constructs and examines how companies use social media for marketing, analytics and customer service. This course will give future media and communications professionals practical experience needed to successfully utilize social media for strategic endeavors.
Common Course Outline