Choose a Catalog:  

Updated 2021-2022 Graduate Catalog

PDF of Master of Business Administration Courses

Master of Business Administration Courses

All Master of Business Administration Courses

MBA 6600 Promotion Management (3 credits)

This course focuses on organizational promotion policies and practices that are used in the planning of a campaign. Topics include media selection, client-agency relationships, research and testing and the overall creation of a promotional campaign. Along with MBA 6605, this is one of the pair of courses that is required for the Marketing Concentration in the MBA.
Common Course Outline