The Office of Communications and Marketing keeps BSU’s brand strong by providing guidance and services that communicate a consistent image of BSU as Minnesota’s premier Northwoods university.

Our marketing and branding team shapes strategic and compelling brand-aligned communications for a range of high-visibility efforts.

Partnering with Campus

We regularly partner with major units across campus, including admissions, student life and academic affairs, to develop strategic, integrated marketing plans that support BSU’s mission, vision and initiatives. The ultimate goal is to help our campus community develop effective and creative communications that are true to the BSU brand while meeting their unit’s goals and objectives.

Consulting & Research

Our team is available to provide consultation on communications and marketing strategy and campaign planning for major campus initiatives. We regularly track, analyze and report on BSU’s media coverage, monitor perceptions of BSU and the impact of communication efforts on the university’s reputation.


Carissa Menefee
Associate Director of Communications and Marketing