BSU Marketing Students Showcase Creativity at Mock Trade Show

Bemidji State University marketing students taught by Dr. Angie Kovarik, assistant professor of business administration, held a mock trade show at Bemidji’s downtown LaunchPad facility on April 24. LaunchPad is a co-working space and hub for entrepreneurial support for the Bemidji region providing entrepreneurs, freelancers, start-ups and professionals an opportunity to collaborate.

“Marketing students presented original product ideas that they have worked on throughout the semester using various marketing tools and techniques,” Kovarik said. “They focused on the marketing mix, promotions mix, market segmentation and targeting, as well as sustainability and international expansion.”

Student groups engaged in a friendly competition for best overall booth, best logo and best presentation.

Panda Pocket, a bamboo-based infant swaddle, was awarded Best Overall, PowerPop, a phone charging pop-socket, received Best Logo and Woof, a doggy door with facial recognition, received Best Presentation.

Links

Contact
Dr. Angie Kovarik, assistant professor of business administration, (218) 755-4225, angie.kovarik@bemidjistate.edu

MN State logoBemidji State University, located amid the lakes and forests of northern Minnesota, occupies a wooded campus along the shore of Lake Bemidji. Enrolling more than 5,100 students, Bemidji State offers more than 80 undergraduate majors and eight graduate degrees encompassing arts, sciences and select professional programs. BSU is a member of the Minnesota State system of colleges and universities and has a faculty and staff of more than 550. The university’s Shared Fundamental Values include environmental stewardship, civic engagement and international and multicultural understanding. For more, visit bemidjistate.edu or find us at BemidjiState on most of your favorite social media networks.


2019-B-141