Bemidji State’s American Marketing Association Students Win Virtual Sales Competition

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Bemidji State University’s American Marketing Association partnered with Federated Insurance to host a virtual sales competition for students.

Troy Ito
Troy Ito

The competition, hosted virtually on Zoom, had two ten-minute rounds where participants played the role of a federated employee and were provided with scenarios for each round. In the first round, participants were judged on their approach, pitch, rapport, needs identification and securing a second meeting. In round two, participants were judged on needs confirmation, product and service presentation, overcoming objections, communication skills and gaining commitment.

Derek Thompson
Derek Thompson

Taking first place was Troy Ito, a senior majoring in business administration from Shoreview, Minnesota. Derek Thompson, a senior majoring in business administration from Cold Spring, Minnesota, earned second place and the third place winner was Brayden Ivaniszyn, a senior majoring in business administration from Thief River Falls, Minnesota.

“I was blown away by the quality of the students and the amount of preparation they put into this,” Jordy Christian of Federated Insurance said. “I look forward to partnering with BSU on many future competitions like this one.”

Brayden Ivaniszyn
Brayden Ivaniszyn

First and second place participants were invited to attend the Florida State International Collegiate Sales Competition next November in Orlando, Florida and the third place participant will serve as an alternate.

“I could not be more impressed with the hard work and determination of our students, especially during a time of uncertainty,” Dr. Angie Kovarik, assistant professor of business administration and AMA faculty advisor, said. “All of the participants came t prepared and ready to showcase their sales skills. They did not disappoint. I am very proud of this group of students and cannot wait to see where their journeys lead.”

This event was sponsored by Federated Insurance.

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MN State logoBemidji State University, located amid the lakes and forests of northern Minnesota, occupies a wooded campus along the shore of Lake Bemidji. Enrolling around 5,000 students, Bemidji State offers 70 undergraduate areas of study and eight graduate degrees encompassing arts, sciences and select pre-professional programs. At Bemidji State University, we educate people to lead inspired lives. BSU’s Shared Fundamental Values include civic engagement and leadership, international and multicultural understanding, belief in the power of liberal arts, and environmental stewardship. BSU is a Minnesota State university. For more, visit bemidjistate.edu or find us at BemidjiState on your favorite social media networks.