Goal 1: Marketing Plan Revision

Generate a comprehensive dynamic marketing plan including shared identity, brand guidelines and the launch of a promotional campaign.

Marketing was a dominant theme in terms of opportunity and current structure/outcomes at BSU and NTC. Due to current reorganization of the Office of Communications and Marketing into University Relations and the associated hire of an interim executive director for marketing and communications, the framework below currently consists of Leadership Action Teams that will generate Key Performance Indicators by the end of Fall 2023.

Leadership Action Team

Interim executive director for marketing and communications and a small working group from the current Office of Communications and Marketing, professionals in related functional positions in athletics and the Foundation and faculty in partnering disciplines (e.g., integrated media, marketing).

Key Performance Indicators

Before the end of the calendar year, the LAT will generate Green, Yellow and Red metrics related to brand identity, the generation of user-friend brand guidelines, website hits, media hits and other metrics related to the launch of a marketing campaign.

Goal 2: Communication Strategy Update

Generate an internal communication strategy to enhance shared governance and an external communication strategy that bolsters visibility for BSU and NTC.

Communication structures and efficacy are closely related themes addressing the importance of shared governance internally and generating greater institutional visibility. As with marketing, the new interim executive director for marketing and Communications LAT members will generate key performance indicators by the end of Fall 2023.

Leadership Action Team

Interim executive director for marketing and communications and a small working group from the current Office of Communications and Marketing, professionals in related functional positions in athletics and the Foundation and faculty in partnering disciplines (e.g., integrated media, marketing).

Key Performance Indicators

Before the end of the calendar year, the LAT will generate Green, Yellow and Red metrics related to an internal and external communications plan.

Future Direction

Future direction will be ongoing in scale and scope of marketing and communications initiatives.