Marketing Communication

In today’s competitive business world, Marketing Communication professionals with diverse skill sets are in high demand.  Organizations are looking for individuals who can develop and implement marketing strategies and plans. Those who have the skills to create a video, design print materials, create social media content, and effectively share a story.  In summary, they are looking for graduates of Bemidji State University’s Marketing Communication program.



  • Flexible delivery: 100% online or in-person
  • Small class sizes, so you get the attention you deserve
  • Professors with years of real-world professional experience
  • Affordable tuition: About $4,500 per semester full-time
  • You’ll develop a strong portfolio of creative work
Marketing Communication courses

Topics covered in Marketing Communication

  • Developing and implementing marketing strategies and plans
  • Capturing and editing digital video
  • The creative strategy and the creative process
  • Creating public relations plans
  • Media planning and buying
  • Managing marketing in the global economy
  • Creating social media campaigns
  • Sales and sales management
  • Use of Adobe Premiere, Audition, In-Design, and Photoshop
  • Photography and more


Your Future in Marketing Communication

A degree in Marketing Communication from BSU prepares you for a variety of careers including:

Careers Median Income Job Outlook 2018-2028
Advertising, Promotions and Marketing Managers
8% Job Growth or
21,800 new jobs
Public Relations Specialist
6% Job Growth or
17,300 new jobs
Sales Managers
5% Job Growth or
20,600 new jobs
Marketing Specialist
3.7% Job Growth

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Job Opportunities in Minnesota

Minnesota ranks as one of the top four marketing states in the nation with more than 8,000 Marketing Managers working in the Twin Cities alone.  There are also 1,650 Public Relations and Fundraising Managers in the Twin cities.  Nationwide, there will be an additional 46,200 new media and communication jobs in the next ten years.  As you can see, the jobs are waiting. Earn a bachelor’s degree to qualify for your dream job.

Reach your dreams with a bachelor’s degree in Marketing Communication

Eligibility: All admitted, degree-seeking students are eligible for this program. Consider completing the Minnesota transfer curriculum first, to simplify the completion of your major and degree requirements from BSU.